Swansea chairman hails ‘new era’ as takeover completed


He added that the success of Swansea’s “player-trading model” will be a “really important component” in any future progress, with data analysis a key aspect of the club’s approach alongside scouting.

“We have a recruitment team of 15, 16, 17 now – growing daily,” Coleman said.

“They try to give us the best opportunity to discover the next Ronald, the next Goncalo Franco, the next Eom Ji-sung, so we can get a leg-up on the competition in the Championship.”

In statement issued by the club, Cravatt said he was “thrilled” to be involved in an “exciting new chapter” for Swansea.

“Each of us in the ownership group have built and run successful businesses from the ground up,” he said.

“We have seen first-hand the immense value in creating the right culture led by dedicated teams making data driven choices.”

Fellow director Morris, the co-founder of Capital One, said he wanted to ensure Swansea are successful “for generations to come”.

“While I’m based in the United States, my roots are in Wales and my Welsh heritage is an important part of my life,” he added.

Cohen said: “I have been fortunate to build and lead businesses that have put a high performing, entrepreneurial culture at the core of their operating models.

“I am looking forward to working with Andy and the team to take Swansea City to new heights.”

Paul Meller, who represents the Supporters’ Trust on Swansea’s board, said he was “delighted” by the ownership change.

The Trust went on to say the takeover represents the beginning of an “exciting new chapter” following the “failed promises” of the past.

“We believe it is critical that there is true local ownership and decision-making ability for the club going forward, something that has not been in place in the past seven to eight years,” a statement read.

“These years have been difficult for the club, Trust, and supporters – from the way the club was purchased and the failed promises thereafter, through relegation from the Premier League, and the past few years adjusting to the harsh financial realities of the Championship.

“The Trust has been at the forefront of these challenges, and we are hopeful that today marks the start of an exciting new chapter for all of those associated with Swansea City.”

Coleman, meanwhile, says the search for a replacement for Paul Watson, who left his role as Swansea’s sporting director last month, is ongoing.

On Watson, who was criticised by fans during his 16-month spell in Wales, Coleman added: “Look, I don’t talk on HR matters. I wish Paul nothing but the most success moving forward.

“I am sure he is going to do great, but we’re looking forward now and my job is getting the next sporting director, or role in that space, right so that we can be proud of that.”



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